Solutions
Tools
We apply proven research tools to deliver desk, qualitative and quantitative research as appropriate.
We are experienced in the design and deployment of focus group, in-depth interview, in-home observation, accompanied and mystery shopping methodology.
We use tested and cost-effective tools to deliver reliable qualitative research.
We are also ideally equipped to handle quantitative research based on face-to-face as well as self-administered surveys. We are experienced also in the conduct of web-based/online surveys and in the use of computer technology to assist data capture (CAPI / CATI ).
The choice of the appropriate research mix is critical to the value, reliability and relevance of the information that will be collected. We make it a point to discuss the implications of any tool(s) we recommend to our clients, also providing alternatives in terms of cost and ease-of-deployment that give them comfort and flexibility.
Passionate as we are about research, we have developed over several years of practice a strong capacity to handle complex research projects that require an innovative approach to research tool selection and deployment.
We are ideally structured for the design and conduct of large multi-country research projects. We are regularly entrusted with large transnational image, usage & attitude surveys and social research projects across Africa, for international household brands and organisations respectively.
1 Computer Aided Personal Interviewing
2 Computer Aided Telephone Interviewing
| Qualitative Research Techniques | |||||
| Marketing Research - Retail Customer | Focus Groups | In-depth Interviews | In-Home Observations | Accompanied Shopping | Mystery Shopping |
| Corporate & Brand Image |  | | |||
| Customer Satisfaction Surveys | | | |||
| Usage & Attitude | | | | ||
| Communication / Advertising / Media | | ||||
| Packaging | | | |||
| Segmentation | | | |||
| Opinion | | ||||
| Pricing | | | |||
| Feasibility Studies | | | | | |
| Tracking | | ||||
| Quantitative Research Techniques | ||||||
| Marketing Research - Retail Customer | PAPI | CATI | CAPI [Palmtop / Laptop] | Online / Web-survey | Self-administered | Mailing |
| AD-HOC RESEACH | ||||||
| Corporate & Brand Image | | | | |||
| Customer Satisfaction Surveys | | | | | | |
| Usage & Attitude | | | | |||
| Communication / Advertising / Media | | | | | | |
| Product Testing | | | ||||
| Packaging | | | ||||
| Segmentation | | | | | ||
| Opinion | | | | | | |
| Pricing | | | | |||
| Feasibility Studies | | | | | | |
| Tracking | | | | |||
| OFF-THE-SHELF RESEARCH | ||||||
| Style de Vie © & Socio-Bus © | | |||||
| Tracking DCDM © | | |||||
| Qualitative Research Techniques | |||
| Marketing Research - Business to Business | Focus Groups | In-depth Interviews | Mystery Shopping / Intelligence |
| Corporate Image | | | |
| Customer Satisfaction Surveys | | | |
| Communication / Advertising / Media | | ||
| Opinion | | ||
| Pricing | | ||
| Industry Analysis | | | |
| Feasibility Studies | | | |
| Corporate Survey | | ||
| Employee Survey | | | |
| Stakeholder Survey | | ||
| Tracking | | ||
| Quantitative Research Techniques | ||||||
| Marketing Research - Business to Business | PAPI | CATI | CAPI [Palmtop / Laptop] | Online / Web-survey | Self-administered | Mailing |
| AD-HOC RESEACH | ||||||
| Corporate & Brand Image | | | | |||
| Customer Satisfaction Surveys | | | | | | |
| Communication / Advertising / Media | | | | | | |
| Segmentation | | | | | ||
| Opinion | | | | | | |
| Pricing | | | | |||
| Retail Audit / Census | | | ||||
| Industry Analysis | | | | |||
| Feasibility Studies | | | | | | |
| Corporate Survey | | | | | | |
| Employee Survey | | | ||||
| Stakeholder Survey | | | | | | |
| Tracking | | | | |||
| OFF-THE-SHELF RESEARCH | ||||||
| TradeBase © | | | ||||
| Social Research | |||
Desk Research | Quantitative [CATI, CAPI, PAPI, Online] | Qualitative [Focus Groups, In-depth] | |
| Demographic & Health | | | |
| Poverty-related surveys | | | |
| Social Needs Analysis | | | |
| Social Impact Assessment | | | |
| HIV / AIDS Survey | | | |