Solutions

Tools


Passionate as we are about research, we have developed over several years of practice a strong capacity to handle complex research projects that require an innovative approach to research tool selection and deployment.

We are also ideally structured for the design and conduct of large multi-country research projects.

The choice of the appropriate research mix is critical to the value, reliability and relevance of the information that will be collected. We make it a point to discuss the implications of any tool(s) we recommend to our clients, also providing alternatives in terms of cost and ease-of-deployment that give them comfort and flexibility.

Expertise areas

  • Corporate & Brand Image
  • Customer Satisfaction
  • Industry Analysis
  • Usage & Attitude
  • Communication / Advertising
  • Product Testing
  • Packaging Testing
  • Tracking
  • Segmentation
  • Lifestyle
  • Opinion
  • Pricing
  • Feasability
  • Retail Audit


Qualitative Research Techniques
  • Focus Groups
  • In-depth Interviews
  • In-Home Observations
  • Consumer immersion
  • Accompanied Shopping
  • Mystery Shopping / Intelligence


Quantitative Research Techniques
  • PAPI: Paper-and-Pencil Interviewing
  • CATI: Computer Aided Telephone Interviewing
  • CAPI [Palmtop / Laptop]: Computer Aided Personal Interviewing
  • Online / Web-survey
  • Self-administered
  • Mailing