Turning facts into intelligence

We apply proven research techniques to identify, collect and process data that is analysed to deliver solutions in support of social and marketing strategies.

We pride ourselves on delivering independent, fact-based intelligence that is both highly applicable and relevant, that is solutions that work.

Equipped with facts, our clients are better positioned to engage in strategies that help them successfully confront challenges.

Marketing Research

Our Marketing Research arm is equipped to deliver both ad-hoc and off-the-shelf research solutions applicable to consumer as well as business-to-business (B2B) markets.

Our marketing research core activity is centered on assessing market potential, interpreting market trends, testing products and concepts, measuring customer satisfaction, studying audiences and measuring opinion.

We have experience in delivering a range of ad-hoc solutions, in the following areas:
  • Corporate and brand image
  • Customer satisfaction
  • Mystery shopper
  • Usage & Attitude
  • Concept, packaging and product testing
  • Media and advertising research
  • Pricing research
  • Opinion polls
  • Market feasibility studies
  • Segmentation studies
  • Market tracking
In addition to ad-hoc research, conducted either on an exclusive or syndicated basis, we also provide a number of off-the-shelf and regularly updated solutions: Style de Vie©; Socio-Bus©; Tracking DCDM©; TradeBase©.
  • Social Research
  • We are also experienced in delivering social research across the Indian Ocean region and the African continent.
  • We have developed specialist skills in the following areas:
  • Population & Health-related surveys
  • Poverty-related research
  • Social Needs Analysis
  • Social Impact Assessment
  • HIV/AIDS surveys